I am so incredibly stoked!!!
For those of you who have not heard of ELOQUII before they were a plus size line launched by The Limited in 2011, and then closed in early 2013 as a result of corporate restructuring.
They definitely did not expect what happened next, tons of bloggers and loyal customers took to digital and social media to express their loss of a favourite fashion resource and demanded ELOQUII's return!
Encouraged by the loyalty of the consumer base, the original team connected with Founding Investor John Auerbach to explain the vision of rebuilding ELOQUII. The plan was to relaunch as an independently owned brand with members of the original team, each of whom had left The Limited in order to join the new ELOQUII and successfully reach this underserved consumer segment: women age 20-40, size 14-24.
“Our goal for ELOQUII is to be the leader in fashion, sizes 14-24,” states Mariah Chase. “We’ve listened to what customers thought about the brand prior to closing, and took this knowledge to build an improved experience that delivers an on-trend and price-conscious brand for a consumer who quite frankly hasn’t had the fashion options she should.”
“We want consumers to see ELOQUII as their go-to destination for style inspiration,” explains Jodi Arnold.
“Most designer, contemporary, and fast-fashion brands do not offer our size range, and what IS offered is missing the mark in our opinion. Our girl knows all the emerging trends, she just wants them to be executed tastefully, in her size and more importantly, readily available.”
New product with limited availability will debut every two to three weeks. ELOQUII will offer on-trend product including tops and sweaters, dresses and skirts, pants and denim, jackets, outerwear and accessories, with prices ranging from $18 - $198. The early Spring 2014 collection will kick off the brand’s debut offering, available exclusively at ELOQUII.
I am so excited for everything they have going forward! I picked out all my current faves since the relaunch this morning and everything must get into my closet ASAP! Be sure to check out the new collection and lookbook.
It's so exciting having a new~*~ plus size, on trend, good quality and affordable(price points of $18 - $198) store to shop at!
Can't wait to see what else they have in store for S/S'14!
What are your thoughts on the new ELOQUII? Any must haves? Let me know!
for some reason my polyvore wasn't working so I had to print screen this, you can see my full list here.